Ai Consultants

 

Market Research

Small Business

We manage and execute research projects as a key part of our offer. We cut our teeth in industrial market research and have a lot of experience of researching markets for new product developement. Our expertise in how small companies use IT and e-business means we are increasingly asked to carry out research projects on these topics using structured desk research and in-depth qualitative interviews. So if you have products or services for the small business market - we can probaby help you.

Typical projects include sizing the market for the Technology Means Business accreditation, sizing the market for short CPD courses for a major University Business School and establishing the training needs of the indirect sales channel for a major IT hardware supplier.

You can see our small business research track record here.

IT and e-business

For the last few years we have been involved in a collaboration with WestFocus a consortium of 7 West London Universities. This has carried out a number of in depth studies into how small companies use IT operationally and to promote themselves on the web. The major partners have been Brunel and RHUL business schools and we have produced two major studies, Abandoned Heroes which deals with operational issues in Food, Logistics, Media and IT industries and Punch above your Weight which is about how earlier adopters use Web 2.0 techniques to promote themselves on line. You can buy some of our publications from the list on the left.

Digital Divide

Public sector projects include directing research on the national e-procurment project and researching and writing a series of briefing papers on policy issues for DCELLS, part of the Welsh Assembly Government. These covered IT capacity build for the voluntary sector and how to use IT to develop learning in hard to reach groups such as older people and SMEs. We also carried out a more detailed project on Digital Divide issues for One London.

Methods

We focus on the strategic desk research and in-depth qualitative work using one to one structured interviews or focus groups. We have experience of online tools but partner with other organisations if a quantitative telephone interview programme is required. We are an Associate Member of the Market Research Society and support their code of conduct.

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