Ai Consultants Publications
Our own materials
Businesswise contains 20 essays from experienced business people on a whole range of topics facing the growing business. It covers networking, team building and collaboration, 2 different approaches to Sales, Finance, Business Planning and above all building your vision. In line with our emphasis on on-line marketing there are chapters on getting your web-site up to speed and other on-line marketing techniques.
We wrote the chapter on Marketing. You can buy it here for £12.50 delivered.
Punch Above Your Weight e-book. Contains a summary of the abandoned heroes research + 12 case studies on what early adopters are actually doing to boost their businesses using web 2.0 techniques. Contains all of the slides, exercises and theoretical background for this exciting workshop. You can buy it here for £17.63 including VAT
Tranee Workbook comprehensive workbook for growing companies wanting to be effective in the networked economy. Covers issues of business growth, IT infrastructure and market development..You can buy it here for £17.63 including VAT
Abandoned Heroes Report. Special report on how small companies use IT to gain competitive advantage carried out with RHUL and Brunel business schools. Good case studies about what some small organisations have achieved . You can buy it here for £17.63 including VAT
Free Publications
Succeeding in the Networked Economy
20 page PDF written for the DTI. Its a checklist about what you need do to as a small business to build and implement an e-business strategy. Covers deciding who to collaborate with and how to evaluate competing projects.
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Market Development
This PDF file is part of a workbook written for the EU's Leonardo project. It's aimed at helping to get small transport companies in Eastern Europe think about how to use the internet as a core part of their business processes.
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Business Development
This is the chapter that deals with the issues of small business growth. It looks at it from a knowledge management, balanced scorecard and contains a useful checklist of what the small business might measure to track the growth of value in the business ahead of an exit strategy.
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IT growth in small companies
This is the IT development module. Focuses on the issues that a small company has to deal with to build it's infrastructure. As it was developed for transport companies it's got some interesting mobile technology material as well as a version of the technology mindmap originally developed for PCWorld.
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SME Statistics
Many organisations want to reach small companies. To be successful, they need to understand what the landscape looks like and how different types of small business think about what they do. This is a pdf of a powerpoint presentation which sets out some of the key business demographics.
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Small Business Growth - The Geoffrey Moore Model
Summary of Geoffrey Moore's model which explains how development of de facto standards drives market concentration. Explains how small companies can deal with globalisation through collaboration using the tools of e-business to work together. Deals with the issues small companies face working and growing in the networked economy.
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Size Matters
The real truth about growth in small businesses. Sets out the business demographics of the UK economy and explains the interpersonal issues that help and hinder successful business growth. Describes the motivations of small business owners with respect to growth. Essential primer for anyone wanting to sell to the small business market plus handy hints for anyone trying to grow their business.
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Other people's publications
Here are some tools which we use and recommend.The BrainMap helps you establish your preferred thinking style. Devised by Dudley Lynch of Brain Technologies it enables you to quickly self assess how you prefer to use the different thinking styles available to you. Its companion product , MindMaker 6 lets you establish what your values spectrum looks like according to the Graves Spiral. We use them to help our clients with marketing and leadership issues - if you understand yourself better you'll have more empathy with those you want to motivate - and so will do a better job. They're £16.50 each including postage. You can buy them by clicking the pictures.
